This intensive 6-hour course empowers digital marketers to transcend guesswork with AI-driven predictive analytics, enabling accurate forecasting of customer behavior and sales. Participants will learn machine learning fundamentals, data preparation, and model building through practical exercises and real-world case studies, focusing on immediate application in marketing campaigns.
Master predictive modeling to identify emerging opportunities and outperform competitors by transforming raw data into actionable insights for segmentation and personalization. This course equips marketers with the ability to confidently predict outcomes, shifting from reactive strategies to data-driven, proactive marketing success.
Skills you will gain:
This course is for: